I build strategies, 

mix channels, 

search for insights, 

write brand stories,

tap into communities, 

come up with brand ideas,

mull over concepts,

lead workshops, 

give talks, 

write trend reports. 

 

I neither think
digital nor analog,

360 nor 365 degrees ;),

but always 

practical,

understandable,

straight-forward,

often inspiring,

always culture-driven. 

​