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VW France
Social Strategy

The Task
Convert the brand strategy into social. Define content pillars, topics and plan the year ahead. 

My Role 

  • Define content pillars 

  • Lead cultural insights study 

  • Create a digital plan and map out  communication scenarios due to delivery shortage

  • Guide the creative and concept team 

The Agency 
Scholz & Friends Hamburg 

Bildschirmfoto 2023-10-18 um 15.16.16.png

c Volkswagen France Instagram Channel 

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