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Brand Narrative

The Task
Build a new brand platform for Energetics, an in-house Intersport brand, and help people of all fitness levels relate to it. 

My Role 

  • Conduct market analysis

  • Trend research & insight-mining

  • Identify an aspirational audience

  • Develop a new brand narrative


The Agency 
Tres Bien

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c Energetics, Tres Bien

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